Recently Fastcompany has come up with the list of 100 most creative people in business. It’s an interesting list and over next few posts we will talks about some interesting individuals featuring in there. Apparantly there is no common criteria for selection. The introduction to the text states that they “……looked for dazzling new thinkers, rising stars, and boldface names who couldn’t be ignored.” Inclusion and exclusion of several names from this list, could be debated. However, one name that can’t be questioned, neither for its inclusion in the list nor it being at the top: Jonathan Ive, Senior Vice President of Industrial Design at Apple.
Jonathan Ive is one of those who are responsible for the design revolution that Apple brought about a decade ago. He has been the chief designer for iMac, Apple Powerbook, MacBook, iPod and iPhone. Creativity scholars define creativity as “Useful novelty” and in that sense Aple’s products are a great example of creativity in business. The fusion between art, technology and customer focus has been the strongest driving force behind Apple’s success in last decade. Last year, Daily Telegraph named him the most influential Briton in America. Celebraing his influence the article mentions, “If this is the age of the media gadget, Ive is its multi-platform deity figure.”