Luis Garcia Berlanaga – The Wizard of Whispers

 

Berlanga - El Maestro

Learning a new language can open windows to an entirely new world of arts, culture and literature.  I have been tremendously benefited from learning Spanish. One of the things I have discovered is wonderful classic Spanish cinema. I will always be indebted to my Cinema expert friend Raúl, for introducing me, among many other facets of world cinema, to the wonderful world of Luís García Berlanga.

Last year José Luis López Vázquez passed away. Last month we lost Manuel Alexandre and now the sad demise of Berlanga! Three doyens of the previous generation of Spanish cinema have died recently. Berlanga in his own right is the most important director of Pre-Almodóvar generation in Spanish Cinema and according to some critics, the best Spanish director ever. Today, Pedro Almodóvar is the face of Spanish Cinema internationally. But he could hone his skills and express himself in a democratic, modern and economically growing  Spain. Berlanga didn’t have that luxury. Berlanga had to show his art during an era of Franco’s totalitarian regime, when freedom of expression was probably limited.  Probably that need to voice his ideas and severe limitations thereon, taught Berlanga the art of subtlety. That’s what makes his movies so special. He was not someone who wanted to shout out loud, his anger, frustrations and complaints. He was someone who just wanted to whisper. Yes! He just wanted to whisper.  That was his forté. Subtle messages – stark realities wrapped in the cloak of simplicity and satire. He was a wizard of whispers.

I am just supposing that it was restriction and censorship that brought out the best of his craft. I haven’t seen all his movies. Especially the ones he made in post-Franco era.  Out of those ones, I have seen only ‘La Vaquilla’ and so I cannot make an objective analysis. But at least ‘La Vaquilla’ lacked sharpness of El Vedugo, Placido, Los Jueves Milagro etc. Berlanga tried to find stories hidden in the mundane routine of common people. His actors were not like Bardem, Banderas or Penelope; full of glee and glamour. His protagonists were Pepe Isebert, José Luis López Vazquez, Cassen and Manuel Alexandre. These were not stars with crowd pulling charisma and exotic beauty. These were humble actors, who started their careers doing theatre on streets, moving from village to village, entertaining the middle class of a country slowly healing wounds of a cruel civil war. They were ‘cómicos’. They were precisely what Berlanga needed to tell his stories; funny, humble, simple and very good at their craft.

A scene from his masterpiece ‘El Verdugo’ – In the middle his frequent collaborator, actor Pepe Isbert

Berlanga’s movies are also like a visual anthropological encyclopaedia for mid-20th century, Spanish society. His movies reflect a deep love for people around him. His movies frequently featured customs, rituals and festivals of people in Spanish villages. Movies like Plácido, Calabuch, La Vaquilla and Los Jueves Milagro have eloquent and elaborate scenes about festivities and rural lives in old Spain. Maybe he knew that someday his country will change. It will change so much that nobody will remember what it was like just half a century ago. That’s why he passionately captured his times, his people and their routine uninteresting lives on screen.

I wouldn’t write here about his movies in detail. Just because I am not sure I know them well enough. I watched ‘El Verdugo’ – arguably Berlanga’s and Spanish film history’s best movie ever – for the first time in 2007, I watched it again in 2009 and finally I watched it last week. Every time I have discovered something new, something fascinating. Same happened when I watched ‘La Vaquilla’ and ‘Plácido’ for the second time. Berlanga’s subtlety is so fantastic, every time you watch his movie you peel off a new layer and a new meaning, a new message emerges from within. His movies were whispers and whispers can be celebrated through whispers only. In the free and democratic world where we live probably Berlanga’s movies may be lost in the maze of memories. But someday, when some curious mind would like to know, ‘what happens when singing is banned?’, one would discover the music in Berlanga’s whispers.

RIP Maestro Berlanga! The wizard of whispers!

 

The Origin of Nokia Tune – in Spanish Classical Music

Francesc Tarrega

Well, when I found this piece of music, I was just so excited! I thought I had discovered something that nobody else knew. However, after 24 hours, I have realized that I was badly mistaken. Indeed, many people know the origin of the famous ‘Nokia Tune’ and if anybody wants to know, Wikipedia has all the information.

However, as I had wasted enough time celebrating and flaunting my ‘discovery’ I thought I should share it with regular readers of this blog – who read this blog at least once a year without fail.

Apparently, the origin of the most heard single piece of melody all over the world, the Nokia Tune, (it’s estimated to be heard 20,000 times per second on the earth) is in Spanish Classical Guitar Music. ‘Nokia Tune’ comes from a composition by Francesc Tárrega, a classical guitarist who was born in Villareal in the province of Castellon in the autonomous region of Valencia in 1852. His music is a mixture of then contemporary music and Spanish flamenco music.

I am attaching the file herewith. In the Youtube Video embedded below, you can spot the Nokia Tune at 0:13 seconds.

You can download the complete score in PDF here.

Death of Google Wave – Another Innovation Infanticide

So Google Wave is dead. Google killed it. It wasn’t as unlucky as Larrabee. It did see some light of the day. But it lost life in it’s infancy. When Wave was launched about a year ago, it received mixed reviews. It roused fear, suspicion, awe and a subtle sense of mystery. Google called it, “a new web application for real-time communication and collaboration”. Soon there were mixed reactions from different users. On one hand there were users who hailed it as a tool that would substantially hurt emails, hurt Facebook and wipe Twitter off the face of this planet. Well, nothing of these happened. Several experts and geeks slammed Wave for its apparent complexity and slowness. Martin Seilbert on TechCrunch wrote “Google Wave sucks….” mainly because of its complexity, instability and slow speed. However there were hopes that as people will start using it they will get accustomed to the tool and gradually Google Wave will be accepted. Experts also hoped that at least its collaboration feature will help it survive and win users.

However, Wave optimists, who were an obvious minority, finally accepted defeat with Google itself announcing suspension of Wave. The main reason for its suspension according to Google has been lack of user acceptance. This entire episode leaves us with two questions. One, why Wave didn’t succeed, given the user-base that Google enjoys? Two, Is Google hurrying in pulling the plug? Is it a right strategy to altogether abandon the innovation for lack of acceptance? Karim Lakhani of HBS has hailed Google’s decision saying that, “…….admitting failure and moving on is another key lesson in managing innovation.” He further adds, ” The ability to (quickly) shut down failing projects and reallocate intellectual and financial resources to other more promising endeavors is critical to innovation success as it releases individuals and budgets to take on the next big challenge.

We don’t know what are the internal investment criteria at Google.  But the signal that this decision gives is that Google is both ambitious and ruthless with itself at the same time. On one hand, it doesn’t hesitate in launching highly ambitious tools like Wave and on the other doesn’t hesitate in abandoning it if it doesn’t perform well enough. The only mystery here is, what is that ‘performance criteria’ in a tool as radically innovative as Wave. Or, is it simply the performance of Wave, or is it a change in the product portfolio strategy? Shall we soon see features of Wave being integrated into other Google products? Well, only time will tell. As of now, as Google Wave and the Users’ manual to Google Wave both, are history. But as the author of its Users’ manual, Gina Trapani said, we can also say, “…I respect any product that shoots as high as Wave did, even if it misses in the market.”

For some academic work on a similar question, have a look at Agarwal, Rajshree; Bayus, Berry & Tripsas, Mary. 2005. ‘Abandoning Innovation in an Emerging Industry. ‘ Working Paper and also the paper that I am citing below.

ResearchBlogging.org

Sanjay Jain, & Kamalini Ramdas (2005). Up or out—or stay put? Product positioning in an evolving technology environment Production and Operations Management, 14 (3), 362-376 : 10.1111/j.1937-5956.2005.tb00030.x

A Method for Creativity – Lessons from Joan Rivers

In recently concluded Negotiation course, in one of the sessions we had a lively discussions with participants about ability to generate creative options during a negotiation. The debate was about what helps more in generating creative options. The argument was whether it helps to prepare a lot or whether it helps to prepare less and keep our mind free and hence, flexible to generate free options. Many individuals believe that rules and regulations generally kill individual creativity. To a great extent there is some weight in this argument. However, research has shown that it’s not just full freedom, rather a combination of freedom and a structure that fosters creativity. Creative behavior is a combination of convergent and divergent ways of thinking. Divergent thinking basically consists in defining a problem in a different (novel) way and generating many relevant options to solve the problem. Generating options is where one needs a combination of freedom and an organized system of thinking. Brainstorming, a famous idea generation tool developed by Alex Osbourne, works on the principle, ‘Quantity begets Quality’. More ideas (or alternatives for a solution) you generate better are the chances of getting a more creative idea.

The same is true for individuals. More options one generates, greater the quantity of ideas you keep with yourself, better it is. This helps not just in situations where you have to look for a particular solution for a problem, but it might as well be helpful in situations like, creation of an artwork. This video, which is an excerpt from a documentary, ‘Joan Rivers : A Piece of Work’. In this video Joan, who is a famous stand-up comedienne explains how she organizes her jokes. Research has shown that for individual as well as organizations, it’s important to have more options, stored in the ‘memory’ so that it helps them ‘improvise’ whenever need arises.

Well, so if you are an artist, remember to retain all the spontaneous ideas that you generate, in an organized manner so that you can refer to them whenever need arises.

References

ResearchBlogging.org

Osborn, AF (1953). Applied Imagination: Principles and Procedures of Creative Problem Solving Book

Moorman, C., & Miner, A. (1998). Organizational Improvisation and Organizational Memory The Academy of Management Review, 23 (4) DOI: 10.2307/259058

Khandwalla, Pradip (2003). Lifelong Creativity Book

Can you solve a problem by making it fun to deal with? – DDB’s Funtheory campaign for Volkswagen

DDB‘s Funtheory campaign for Volkswagen has bagged Cyber Grand Prix at the 57th International Cannes Lions Advertising Festival. Cyber Grand Prix is probably the most prestigious award in internet advertising. Fun Theory campaign is an example of generating creativity at different levels.

Fun Theory campaign was all about motivating people to come up with creative solutions to mundane issues. However, the idea was, how can a social/behavioral problem be solved by making it fun to deal with? For example, we all know that people should obey speed limits on city streets as well as on highways, but still many don’t obey speed limits. Can we make more people obey speed limits by making it fun to do? We all are advised by doctors, friends and colleagues that we should use stairs instead of escalators or elevators, still we don’t. Can we make more people take stairs by making it fun to do so? Can we make more kids clean up their rooms by making it fun to do so?

Volkswagen’s Fun Theory campaign got many interesting viral video entries in response to this.  This entire campaign has touched on two important aspects of creativity. First, the assumption that fun or enjoyment is an integral part of creative behavior. In my Creativity workshops or Negotiation classes, I have observed a ‘circular’ relationship between fun and creativity. In other words, when a participant seeks joy, he starts getting ideas that are out of the box. On the other hand, at times, even though seeking joy might not be the main objective, when participants are able to come up with very creative solutions, they always qualify their experience as ‘fun’.

But why did DDB take up the theme of Fun for a Volkswagen theme? Volkswagen had introduced Bluemotion technology in 2006 and wanted to generate widespread interest around that. Bluemotion technology’s theme was that of reducing environmental impact without compromising the joy of driving. Volkswagen asked DDB to design a campaign around a theme. DDB saw that Volkswagen was actually solving a problem, by making it more fun to do. DDB decided to carry out experiments in different spheres of our lives where a problem was solved by making it fun to deal with. DDB’s decision to deal with actual ‘Fun’ videos and not going for traditional advertising paid off. It generated massive interest and in the end DDB rightfully grabbed the Cyber Grand Prix.

Another insight that can be drawn here is the effective use of media in making use of, what can be termed as, ‘social creativity’.  This campaign does show the possibility of using creativity of people in solving a common problem, by being able to create the appropriate platform.

One of the most popular Fun theory experiments is the one, now known as, ‘Piano Stairs’. Here is the video, look at it and enjoy.

Football in Legovision – Fabian Moritz’ Creative Simulations

Fabian Moritz is a 19 year old Soccer-&-Lego enthusiast from Laatzen in Niedersachsen. In last one week he has suddenly become an internet celebrity thanks to his own creativity and Lego bricks.

It’s impressive that he, without losing patience and perseverance, worked for more than 10 years to construct an entire stadium, players and spectators. He has shown greater patience in filming these very neatly and meticulously designed animations. He was first discovered by bild.de and then by Guardian. England goalie Robert Green provided him the material for the moment of genius. Look at the video attached below and please wait till the Robert Green howler. It’s truly priceless! (Those who understand German, can listen to Moritz himself in an interview..click here).

Video courtsey – www. guardian.co.uk & www.legofussball.eu

Boteco Olé – World cup Rivalry encashed for Marketing creatively

I Don't Cry for You, Argentina

Tremendous rivalry between Latin American neighbors, Brazil and Argentina is providing inspiration to some businessmen for coming up with new creative marketing schemes.

Boteco Olé, a bar well recommended to the Cariocas to go and watch world cup soccer games, has an interesting marketing gimic. It offers free beer shots to all those who are present, when Brazil scores. Understood! So what? Well, they also have a special offer for games played by Argentina. They offer free Beer shots (or chopes as they call it), for every Goal scored against Argentina. So far rivals of Argentina have troubled the bartender just once (S.Korea Vs. Argentina)  though.   The title of this scheme is…’não choro por ti, Argentina‘ (I don’t cry for you, Argentina).   An interesting twist on Evita!