Tag Archives: Brazil

Boteco Olé – World cup Rivalry encashed for Marketing creatively

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I Don't Cry for You, Argentina

Tremendous rivalry between Latin American neighbors, Brazil and Argentina is providing inspiration to some businessmen for coming up with new creative marketing schemes.

Boteco Olé, a bar well recommended to the Cariocas to go and watch world cup soccer games, has an interesting marketing gimic. It offers free beer shots to all those who are present, when Brazil scores. Understood! So what? Well, they also have a special offer for games played by Argentina. They offer free Beer shots (or chopes as they call it), for every Goal scored against Argentina. So far rivals of Argentina have troubled the bartender just once (S.Korea Vs. Argentina)  though.   The title of this scheme is…’não choro por ti, Argentina‘ (I don’t cry for you, Argentina).   An interesting twist on Evita!

Football and Music : Brazilian Melodies, Péle Singing

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Here in Barcelona this friday Clint Eastwood’s movie ‘Invictus’ is getting released. The movie is based on John Carling’s book, Playing the Enemy: Nelson Mandela and the Game That Changed a Nation. The book covers Nelson Mandela’s actions during Rugby World Cup, 1995 in South Africa. This made me think about similar other instances where Sports have inspired Arts. While I was looking at several examples, I stumbled upon this very interesting radio programme from ‘RadionNacional de España – 3″, (Channel 3 of Spanish National Radio). Given below is the link to the MP3 of these songs. It has some very interesting and very melodious musical pieces from Brazil. And on Minute 54 (it’s more than an hour long) you can hear the legendary footballer Pele sing a song with the most marvellous brazilian singer of all times, Elis Regina.

Songs of Football – click here to listen online or download. (Courtsey : RNE 3. Program – Cuando los elefantes sueñan con la música)