Use Youtube to be Creative at work…

New research has shown that watching funny video at work may likely make you more creative. So all those bosses who catch their subordinates snooping in some comic videos on Youtube, be happy! The same subordinate might come up with your next star product.

This rather interesting piece of research carried out by Ruby T. Nadler, Rahel Rabi and John Paul Minda (2010), showed that positive mood helps an individual achieve a greater cognitive flexibility. Cognitive flexibility, in other words, being more skilful at performing cognitive tasks which involve greater analysis, imagination and hypothesizing. In order to test impact of mood on cognitive flexibility they carried out an experiment where they used Youtube videos.  I personally haven’t heard of Youtube videos being put to academic use. I am sure there are people who do that.

For ‘Positive mood’ they used the Laughing baby video, for ‘Neutral mood’ they used the Antique Roadshow video and for ‘Negative mood’ they used a Chinese earthquake report video. I am embedding here a laughing baby video – I am not sure if it’s the same that was used in the experiment.

So if you are a boss and if you catch your subordinate watching youtube at work, don’t worry. Immediately after the video is over, give him/her a challenging task and you should get good results. After all he/she will have a his/her mind in a much better shape. But do make sure, that videos are positive ones!!

ResearchBlogging.org
Nadler RT, Rabi R, & Minda JP (2010). Better mood and better performance: learning rule-described categories is enhanced by positive mood. Psychological science : a journal of the American Psychological Society / APS, 21 (12), 1770-6 PMID: 20974709

“Crazier you (or your family) are, more creative you are likely to be”

Do you (and some your like-minded neighbors) think that some of your family members are crazy? Well, if your answer is yes, researchers from Karolinska Institutet, Sweden have good news for you. Greater the degree of lunacy in your family (including yourself…), greater the chances of you, being creative. The new research conducted mentions, “High creative skills have been shown to be somewhat more common in people who have mental illness in the family.”

The study also mentions that creative people share certain psychological traits (e.g. ability to make bizarre associations) with schizophrenics due to Dopamine D2 receptor genes. Dr. Frederik Ullén and his research team basically studied the brain and the Dopamine D2 receptors. Dopamine receptor genes are linked to the ability for divergent thought. In the mentioned study, people who showed higher levels of creativity (divergent thinking) also showed a lower density of Dopamine D2 receptors in thalamus, which is also a trait commonly found among the schizophrenic. Thalamus (see the image) is that part of brain which filters and relays information before it reaches cortex, where cognition and reasoning take place. Lower density of D2 receptors means less filterning and a greater flow of information, which in turn increases the possibility of more bizarre associations and imaginations.

So if you’re crazy, you might be creative; and vice-versa!!! or in the words of Dr. Frederik Ullén, “Thinking outside the box might be facilitated by having a somewhat less intact box”.

Reference

ResearchBlogging.org

de Manzano O, Cervenka S, Karabanov A, Farde L, & Ullén F (2010). Thinking outside a less intact box: thalamic dopamine D2 receptor densities are negatively related to psychometric creativity in healthy individuals. PloS one, 5 (5) PMID: 20498850