In a fastcompany article, I read this fascinating story about well-designed barcodes. Since 2005, D-barcode has been creating amazing design barcodes for its customers. This is an excellent example of creativity. Creativity not just lies in bringing out a novel product but also lies in expressing the same thought in aesthetically a more pleasing way. Barcode is probably one of the most ‘un-cool’ elements in any product. But D-Barcode has converted this very mundane element into an excellent example of ‘Expression Creativity’. The concept of Expression Creativity, originally proposed by Dr. Pradip Khandwalla deals with expressing an existing idea or object in a novel and creative manner. You can check their creative barcode galleries here and here.