Tremendous rivalry between Latin American neighbors, Brazil and Argentina is providing inspiration to some businessmen for coming up with new creative marketing schemes.
Boteco Olé, a bar well recommended to the Cariocas to go and watch world cup soccer games, has an interesting marketing gimic. It offers free beer shots to all those who are present, when Brazil scores. Understood! So what? Well, they also have a special offer for games played by Argentina. They offer free Beer shots (or chopes as they call it), for every Goal scored against Argentina. So far rivals of Argentina have troubled the bartender just once (S.Korea Vs. Argentina) though. The title of this scheme is…’não choro por ti, Argentina‘ (I don’t cry for you, Argentina). An interesting twist on Evita!